No matter what size your business, social media marketing is essential if you want to achieve a strong presence online. Small businesses are more likely to need additional exposure in order to reach a wider audience than their competitors. For this reason, it is critical that they follow the social marketing trends and stay current with developments. But how? This can seem like a daunting prospect for any small to mid-size business lacking the experience, expertise and resources. However, this is part of a business's budget which should be routinely planned and allocated, especially if the business wishes to establish or maintain a customer focused approach. One of the main factors contributing to business failure for both start-ups and even those a little more established is poor marketing. Staying informed about the latest in social media marketing trends and where to find your ideal customer is key to increasing your chances of success.
1. Pixels and Artificial Intelligence Integrating Pixels and AI-based methods into social media and digital marketing is becoming an essential ingredient to successful targeting. This allows businesses to collect and analyze customer information such as purchase habits, search patterns, site visits and links clicked, among others actions which can be included in your marketing strategy. Tapping into your target audience’s online behaviour and activities can help you provide your service or products to the right people and as the perfect solution for your customers. 2. Personalised Messages A data report by Infosys showed that nearly 60% of consumers who experienced personalisation in their incoming messages/email believe that it affected their purchasing decisions, while 80% noted that they dislike generic advertising. Evidently, the demand for individualised consumer experience continues to grow, and this is where personalisation comes in handy. This innovative tactic of targeting consumers individually based on their preferences can increase leads and conversions, helping your small business in the long run. 3. Partnerships with Influencers Influencer marketing is growing as an industry, and understandably so. Marketers see it as an effective strategy in expanding reach and enhancing brand reputation. Indeed, establishing a long-term, collaborative partnership with an Influencer can result in a win-win outcome, with both the business and the Influencer experiencing a boost in engagement and trustworthiness factor. 4. Quality Videos Video has improved the conversion rates of many businesses. The best way to benefit from this widely popular trend is by producing content that is both engaging and relevant to your target demographic. For example, take advantage of the hype surrounding social media stories. Instagram and Snapchat both now have this feature, and by incorporating it into your campaign, you’ll be able to tap into an audience who flock to these platforms. For B2B startups, posting informative videos on LinkedIn or live streaming on Facebook may offer more suitable ways to drive quality engagement and expand your professional network. 5. Optimise for Mobile Visitors to your business’s website should be able to navigate it seamlessly using their mobile phones. Having a mobile-optimised site creates a better user browsing experience while allowing you to target the growing share of mobile users and potentially increase leads and sales conversions. The last word.... Entrepreneurs and small business owners sometimes mistakenly believe that social media marketing efforts require substantial funds, but with the palette of affordable tools and resources available today, this couldn’t be further from the truth. To obtain satisfactory marketing results, be sure to keep tabs on the latest trends and apply them accordingly to your current campaign. To reenforce the message: If social media marketing has not been a part of your business plan for growth, based on the numbers of Social Media usage over the past month, it would be wise for businesses planning to throw open their doors as soon as they can to it! - Facebook users in the U.S. increased 2.5%, or 5,700,000, from February to March 2020, equaling 233,5000,000 in the United States alone. - Active users between the ages of 25 to 24 increased by 1,000,000 users. - Active female users age 65 and over increased by 6,200,000 in March 2020. - Average Hours spent in non-gaming apps in the US alone increased 10% from the 4th quarter 2019 to the 1st quarter 2020. - 75% of global consumers think businesses should continue to inform them of what they are doing during the shelter in place order. Top 5 Apps 1st Quarter 2020: - TikTok - WhatsApp Messenger - Facebook - Instagram - Facebook Messenger Now is a GREAT time to advertise - and here are a few reasons your business should increase marketing and advertising on social media if you have the means: - 47% of display ads have been paused, cancelled, or pulled. - Over 40% of “Essential Services” Businesses have reported increased sales. - Cost-per 1,000 impressions on Facebook is down. - Cost-per-Click on Facebook is flat or down. - 38% of businesses have paused all new advertising efforts until later in 2020. - 45% of businesses have stopped an advertising campaign mid-campaign. If you would like to discuss your social media marketing strategy and you have capacity for more of the customers you love, let's chat. Visit: www.force10digital.com
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